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KOREAN

Nanum Lotto Contributions

Sharing hope, Sharing happiness!

Contribution to Responsible Lottery Culture

Improved Consumer Perception of Lottery
Achieved through Public Marketing over the Last 10 Years * Source: Lottery perception study (2008~2017, Korea Gallup)

  • 1. Lottery is not speculative.
    복권은 매수 사행적인 게임이라는 인식/ 08년도-19.6%, 17년도-10.1%
  • 2. Lottery is the most responsible in the speculative/gaming industry.
    시행산업별 사행성에 대한 인식 / 카지노- 88.9%, 경마- 83.2%,경륜- 15.5%,경정- 4.1%,토토- 3.8%,소싸움- 2.5%,복권- 2.1%
  • 3. Lottery is used for public interest projects.
    복권의 공익 사용에 대한 인지도 / 08년도- 48.8%,17년도- 59.3%
  • 4. It is still a good thing even if your lottery does not win.
    13년도- 64.5%,17년도- 77.7%
5. It is good to have lottery.
08년도- 54.2%, 17년도- 74.5%
National Gambling Control Commission's Responsibility Assessment Result

Obtained the top grade - ‘S’ grade Responsibility assessment result 92.05 points First amongst nine assessed organizations

2015- 88.24(A+),2016- 83.80(A0), 2017- 92.05(S0)
Assessment Items Allocated Scores Scores
System Improvement and Policy Implementation
  • Rate of compliance of total volume
  • Record of expanded implementation of e-card system
  • Record of promotion of gaming responsibility and system improvement
  • Proportion of budget and record of execution in relation to gaming responsibility
  • 10
  • 15
  • 10
  • 3
  • 10.0
  • 13.0
  • 8.4
  • 3.0
User Protection
  • Collaboration over prevention and treatment of gambling addiction and entry restrictions for users
  • Responsible purchase
  • Record of marketing related to gaming responsibility
  • Record of gaming responsibility training for employees
  • Record of education of prevention of gambling addiction against users
  • 2
  • 8
  • 5
  • 6
  • 5
  • 2.0
  • 7.2
  • 4.3
  • 5.5
  • 4.8
Vitalization of Leisure and Entertainment Function Record of operation of responsible cultural programs 7 6.4
On-Site Management and Monitoring of Illegality
  • Record of reduction of actions causing excessive speculation and implementation of recommendations
  • Record of establishment of management system and gaming responsibility of sales stores
  • Record of establishment and implementation of illegality monitoring system
  • 11
  • 8
  • 10
  • 10.85
  • 7.2
  • 9.4
Total 100 92.05

Established the Operation System that Fulfills the Social Responsibility
by obtaining the World Lottery Association's Responsible Gaming Framework Certification (WLA-RGF)

  • Outline of Responsible Gaming Framework Certification (WLA-RGF)
Responsible Gaming Framework Certification (WLA-RGF)) Obtained Nanum Lotto WLA-RGF Lv. 4 jointly with the Korea Lottery Commission -> Shares the common perspectives on the direction of gaming responsibility of lottery business In the Asia-Pacific, only four countries possess the top grade Hong Kong, Singapore, Malaysia, and Korea
  • Obtained the responsible gaming certifications in the shortest time periods

    Obtained the top-level responsible gaming certification in the shortest period in the world based on the recognitionof achievements of responsible and outstanding operation of lottery business

  • Level 1 Obtained in July 2009
  • Level 2 Obtained in Mar 2013
  • Level 3 Obtained in Sept 2016
  • Level 4 Obtained in Sept 2017
Nanum Lotto Responsible Gaming Framework Certification (RGF) Lv. 3
Nanum Lotto Responsible Gaming Framework Certification (RGF) Lv. 4
  • Application of the Top 10 Responsible Gaming Core Factors over the Overall Lottery Business
    Application of the global responsible gaming framework standard to the entire sectors of lottery business: Investigation > Internet sales channel: Provision of double-layered protection program for purchasers to prevent excessive immersion->Management of sales stores>Product planning: Diagnosis and adjustment of degree of addiction and speculation through the product responsible gaming assessment system->Participation of interested parties->Reporting and assessment->Training of executives and employees->Marketing: Improvement of perception of lottery through consumer-participating marketing activities, etc. Treatment and prevention: Provision of stage-by-stage prevention services through the collaboration system with expert institutes->Education of purchasers Application of the global responsible gaming framework standard to the entire sectors of lottery business
  • Nanum Lotto's Social Contribution Activities

    Happiness and Sympathy Volunteer Team Public-participating volunteer group for social contribution activities
    Launched in 2008, it has been conducting volunteer activities at least four times a year and 41 times in total

Various Social Contribution Activities

NanumLotto LOGO

Public Advertisement
Public Advertisement
( * 2008 ~ Dec 1, 2018 )

Lottery funds marketing CF every year using terrestrial broadcasting

Lottery Broadcasting Fund PR
Lottery Broadcasting
Fund PR
( * 2013 ~ Dec 1, 2018 )

Introduction of beneficial cases of lottery, etc. using lottery broadcasting

Improved Sales Store Environment
Improved Sales
Store Environment
( * 2015 ~ Dec 1, 2018 )

Environment-improvement activities centered on sales stores operated by the most disadvantaged class

Cultural Events
Cultural Events
( * 2017 ~ Dec 1, 2018 )

Free cultural performance events Convened the ‘Happiness and Sympathy Festa’

Campaign Activities
Campaign Activities
( * 2017 ~ Dec 1, 2018 )

Campaign of search for missing children using pension lottery tickets